Who (really) targets you

Who (really) targets you?

Facebook in Polish election campaigns

Is it possible to target people based on their vulnerabilities, using only Facebook data? How does political microtargeting differ between the U.S. and Europe, given Europe’s more modest advertising budgets, stronger legal protections, and varied political cultures? How can we avoid the next Cambridge Analytica scandal? “Who (really) targets you” is our attempt at answering these and other pressing questions about political microtargeting.

Read our report to find out:

  • How Polish political parties use advertising tools offered by Facebook to target potential voters;
  • Who decides which ads users see;
  • How the EU could ensure the transparency and accountability of political advertising on social media and empower users to control their own data.

We want our recommendations to be available to everyone, so we are publishing the report under a free and open licence. If your financial situation allows it, please make a donation to support the organizations which authored the report. 

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