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Is it possible to target people based on their vulnerabilities, using only Facebook data? How does political microtargeting differ between the U.S. and Europe, given Europe’s more modest advertising budgets, stronger legal protections, and varied political cultures? How can we avoid the next Cambridge Analytica scandal? “Who (really) targets you” is our attempt at answering these and other pressing questions about political microtargeting.
Read our report to find out:
We want our recommendations to be available to everyone, so we are publishing the report under a free and open licence. If your financial situation allows it, please make a donation to support the organizations which authored the report.
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Who (really) targets you is a project by Panoptykon Foundation, ePaństwo Foundation, and SmartNet Research&Solutions (provider of Sotrender), funded by Civitates. Panoptykon controls the government and corporations, fights for freedom and privacy online; ePaństwo opens public data to make authorities more transparent; Sotrender provides research and analytical tools. We teamed up to cast more light on political advertising practices on Facebook.
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